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A Game of Tones for Fall 21 - #WhiskeyBrown

A Game of Tones for Fall 21 - #WhiskeyBrown


Mirror on the wall,

Choose the Brownest of them all!


With September almost gone to an end, it seems like we can finally (or sadly) start seeing all the greenery pale.

For all the Autumn lovers out there, this is going to be such a good omen, but for the rest of us, those who are eternally in love with Summer Nights and Hot August days, this means "Au revoir" until 2022.

If you're able to pay attention to Mother Earth, you will realise that Nature will always set the tone in terms of colors and shades no matter what season we're talking about.

So basically, in order to mix and match your favourite items this season,

there are two basic steps you need to follow:

1. All you have to do is look outside, embrace your surroundings (of course, we're not talking about the concrete ones) and accessorise accordingly.

2. Always stay updated in terms of your Fashion Bible - Vogue.

(but we've got you covered on this)



Brown Palette

What is the meaning of brown?

Is it the rich, supportive warmth of oak flooring? Is it the perfect cup of coffee? Or cocoa? 

Is it the wood that burns slowly into the chimney?

Do we find meaning in the withered leaves that mark the impending winter?

Brown is everywhere, begging us to interpret its tones.

It’s a grounded colour – the hue of trees, soil, and the landscape during Fall/Winter season.


We associate brown with fallen leaves and Thanksgiving.

It’s the colour of a perfectly cooked turkey. We connect brown to coffee, chocolate, to warm spices like cinnamon and nutmeg which are most commonly found on our lips during this season.

For De IONESCU Brown meant Whiskey, and we named the items that come in this colour: Whiskey Brown.

Brown is Earth and home, and it’s the colour of our roots and of history.


   The Whiskey Brown Hemp Trench Coat 

Whiskey Brown Trench

Not only is this exquisite 100% hemp coat fully breathable, making any trip a pleasant journey, but it also adds a fine touch to every gentleman to whom style is a serious matter.

Thanks to the amazing properties of hemp, the Hemp Trench Coat is a tribute to Mother Nature herself: a perfect outfit for any sir who knows how to be both fashionable and conscious.


The Whiskey Brown Ardeal Denim Jacket

Whiskey Brown Denim Jacket

You're in love with denim? We've got you covered once again!

Made with love in Transylvania using our indigenous hemp fabric, this creation is the proof that we continue making old new again.

Denim Jackets are simply timeless.


Whiskey Brown Hemp Peacoat

Whiskey Brown Hemp Peacoat

Anyone who really knows about style, would agree that this Hemp Peacoat is the embodiment of the urban gentleman outfit.

The design, both sheer and complex, represents the hustle and bustle of metropolitan life, whether it be New York, Johannesburg, Riga or Kuala Lumpur.


Whiskey Brown Safari Hemp Jacket

Whiskey Brown Safari Jacket

Casual, fashionable, exquisitely designed.

Terms are not lacking when it comes to describe our Safari Hemp Jacket, as this coat is nothing like the others.

Au contraire, this staple menswear garment combined with the 100% hemp fabric, makes it one of the most unique pieces of your wardrobe.


Are you absolutely in love with Brown?

Because we are!

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