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Ethically and Conscientiously Crafted in Transylvania Worldwide Shipping

Hemp: The Matriarch

Hemp was our beginning

Before silhouettes, before names, before form, there was this plant—severe, generous, complete. We chose it not for trend, but for what it already knew.

Hemp carries strength without weight, endurance without stiffness, longevity without fatigue. It is one of the most honest materials a country can grow.

Romania once understood this well...

...Our foundation..

Throughout the last century, its fields were among Europe’s most productive, its fibres woven into workwear, uniforms, domestic cloths—materials made to last because life required it.

Hemp was not exotic here; it was necessary. It belonged to the land, to labour, to self-sufficiency.

Today, that knowledge lies quiet, not lost but unused. The soil remains capable. The climate remains generous. What is missing is attention, intention, and belief.

...And remains our horizon.

De IONESCU Est. 2019® began with hemp because it points forward by looking back.

It reminds us that innovation does not always require invention—sometimes it requires recovery.

In hemp, we see Romania’s untapped potential: a material culture waiting to be reactivated, refined, and carried into a contemporary language.

Not nostalgia, but continuity. Not revival, but recognition.

BENEFITS OF HEMP

100% ECO FRIENDLY

Hemp does not require any pesticides, insecticides or fungicides to grow, giving birth to a 100% natural, recyclable and biodegradable fiber that represents an environmentally sound choice for the future of our planet.

THE SUPER FIBER

Hemp fiber is a wonder of nature, being stronger than cotton, warmer than linen, more ecologically friendly than bamboo and a better absorbent than nylon.

TOP-NOTCH CLOTH

Being the most durable and – with the exception of ”spider-silk” – the strongest out of all natural fibers, hemp fabric stands the test of time, keeping its shape well over the years.

AGES BEAUTIFULLY

Much more than that, just like wine, hemp cloth becomes better with time, because each wash brings only more softness, freshness and youthfulness to it.

THE SECRET IS IN THE BREATHING

Hemp fabric offers an admirable breathability, having – due to its porous nature – the distinctive capacity to naturally thermoregulate the body, thus keeping you cool in summer and warm in winter.

TRUSTED PARTNER

Hemp fabric is especially great for personal hygiene because it absorbs and releases perspiration quickly, keeping the body dry and preventing unwanted odours. This makes hemp clothes a reliable teammate for travellers and wanderers.

IT’S HYPOALLERGENIC TOO

For those of you with a sensitive skin or susceptible to severe allergic reactions, hemp fabric gives you the eye, for it is a seductive sartorial remedy due to its non-irritating qualities and ability to handle a healthy relationship with any skin type.

EFFECTIVE UV PROTECTION

For those of you unfriendly with the sun, hemp fabric protects and helps you to freely (and stylishly) enjoy activities in the sun, because it filters naturally the sun rays protecting your skin against ultraviolet (UV) radiations.

ANTIBACTERIAL PERFORMANCE

Hemp fabric is great for personal health, being resistant to moths, insects, mites, mold, abrasions and salt water; basically, it never wears out. This is why grandpa’s hemp clothes from his WWII wardrobe are still wearable – and what a personal magnetism they confer you…

Where is our Hemp from?

Our Hemp is sourced from Ukraine, where it is grown and harvested, then transformed in Romania, where it becomes fabric. This short, deliberate journey limits transport, preserves resources, and respects the land. Sustainability here is not an idea, but a distance kept small and a process kept close.

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