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Natural Fibers Clothing since 2019 Handmade with Love in Sibiu

This is where it begins.

The earth gives us linen and hemp. We give them form. The rest is up to you.

A new place. The same soul.

Bucharest Showroom

Everyone kept asking when we'd open a showroom in Bucharest. Well, it's done! You'll find us at Constantin Mille 18, 6th floor.

WOMEN

MEN

Woman wearing a white linen top, red linen vest, and striped wide leg linen pants by a waterfront.

The Palazzo

100% Linen · 11 colours

The Godeanu

Linen · relaxed fit

The Figa

100% Linen · Straight leg · mix & match

The Peles

Egyptian Cotton · refined fit

AS SEEN IN

"De IONESCU invites us to tackle fast fashion's status quo and to honour sustainability's organic rebellion."

"De IONESCU offers a wide range of ethical and stylish garments cut from 100% European hemp fabric. Sustainability has never felt sexier."

"The founder of De IONESCU is shaking up the menswear scene with highly tailored suits that are 100% handmade from hemp fibers in Transylvania, following a “neo-ethnic” approach."

"The legend of Romanian hemp crossed Europe, then Asia and reached India, where the history of the longest hemp thread is still preserved today."

"De IONESCU revives Romanian hemp offering the world's most organic suits."

"De IONESCU combines classic style with a modern twist."

De IONESCU is a 100% Romanian brand, whose founder is Ionut Rus and which, in addition to its undeniable entrepreneurial qualities, realized the extraordinary potential of a national, long forgotten resource: hemp.

A young man from Transylvania wants to revive a forgotten industry based on a controversial plant. De IONESCU, the story of a business becoming a life project.

“Romanian fashion house De IONESCU offers 100% hemp suits whose fabric is locally processed in a traditional way."

"De IONESCU is the ideal companion for your everyday life: elegant, casual, and official."

cut, sewn and finished in transylvania. nothing leaves until it's right.

From pattern to final stitch — every piece is made by our own hands, in our own atelier.

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New fabrics, limited runs, and stories from our atelier in Transylvania.

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