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SS 21 - New Hemp Collection is ON!

SS 21 - New Hemp Collection is ON!

On December 31st 2020, we probably all took a moment of our time to remember the year that we were leaving behind. Ups, downs and all the unexpected things that came with it. A challenging year for everyone.

In that split moment, we were both grateful and frustrated, happy and sad, humble yet ambitious with the promise of a New Year coming to soothe us like a refreshing lemonade on a hot summer day.

Then, 2021 came and we still didn’t know exactly how to feel. All we knew for sure is that as long as we are still alive, we will enjoy the heck out of this world and do as we please!

With this new provocative state of mind, De IONESCU Hemped up in a new and exciting journey which brings us here today!


It wasn’t easy to craft and master an entire New Line while respecting social distancing and all the anxiety that wrapped us in the past year. We took a deep breath and started doing what we know best while finding comfort in doing it.

This New Campaign has so many meanings behind it.

Getting out of our comfort zone in terms of expanding our perspective (design wise) up to investing time and resources, besides our love for this authentic fabric we all came to love.


"The Creative process is never easy. You start with simple thoughts that turn into sketches, that take patience, time and hard work to become alive. And when that happens, you realise it is worth EVERYTHING.”

Creative Director

Ionuț Rus


In terms of inspiration behind the entire concept of our New Campaign lies the only thing that kept us sane and stable at the same time during the “we don’t even know how to call it” 2020:

The most alive and beautiful, authentic and empowering force Mother Earth.




With this epiphany in our mind, we started to craft all the amazing Hemp items that you get to witness today.

We isolated designs and colour schemes, ideas and video calls in order to plan everything. We now proudly present our Earth Collection - a tribute from De IONESCU to this planet and also a gift from Us to You.

With a refreshing new approach and more various items in our shop, we honestly think that life can be a little more happy when you wear hemp.


From Beanies to Jackets, Cargo Pants, Hemp Caps and of course our legendary and one of a kind Hemp Suits, we approached a fresh new twist in terms of everything.


All things fresh, even the Hemp!

Match your clothes to your moments.

Choose them wisely.


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