Privacy policy

Last updated: 14 May 2025

1. Introduction

Welcome to De IONESCU Est. 2019® (“we”, “us” or “our”). This Privacy Policy describes how we collect, use, and protect your personal data when you visit or make a purchase on www.deionescu.com (the “Site”) or interact with us through any of our services (collectively, the “Services”).

By using our Services, you agree to the practices outlined below. If you do not agree, we kindly ask you to discontinue use of our Services.

2. Changes to This Policy

We may update this Privacy Policy from time to time for legal, operational, or business reasons. When we do, we will revise the date above. If changes are significant, we will notify you directly where required.

3. What Data We Collect

We collect personal data when you interact with us — either directly, automatically through the website, or via trusted partners.

a) Information You Provide

Name, address, email, and phone number
Order details and payment method (handled securely via Shopify/Stripe)
Preferences, reviews, and communications with us

b) Automatically Collected Data

Through cookies and similar technologies, we may collect:

IP address, browser type, and device information
Site interaction (e.g. cart status, time spent)
Referral sources (e.g. social media or ad links)

See our Cookie Policy for more information.

c) Data from Third Parties

We may receive data from:

Payment processors
Logistics partners
Marketing platforms (e.g. Meta, Google)
Shopify ecosystem services (for managing orders, reviews, etc.)

4. Why We Process Your Data

We process your data for these lawful purposes:

To fulfil a contract (e.g. shipping your order)
Based on legitimate interests (e.g. preventing fraud)
With your consent (e.g. for newsletters or marketing)
To comply with legal obligations

5. How Your Data Is Used

Your personal data helps us:

Process and deliver your orders
Provide customer support
Tailor your shopping experience
Send updates, offers or stories — only if you opt in
Improve our services and security

We will never use your data in a way that contradicts your expectations or rights under GDPR or similar laws.

6. Who We Share It With

We only share your data when necessary and always with care.

Purpose	Shared With
Order processing	Shopify, payment services (e.g. Stripe), shipping partners
Marketing and analytics	Facebook, Instagram, Google, Mailchimp (if you subscribed)
Legal or regulatory reasons	Authorities, if legally required
Reviews & testimonials	Public, if you submit a review and consent to its publication

We do not sell your data.
In certain jurisdictions, data sharing for digital advertising may be considered a “sale” — you can opt out at any time.

7. International Transfers

Our services may involve transferring your data outside the EU/EEA (for example, to the US via Shopify or Meta). When this occurs, we ensure appropriate safeguards, like Standard Contractual Clauses, are in place to protect your rights.

8. How Long We Keep Your Data

We keep your data only as long as necessary:

Orders: 6–10 years (for tax/legal purposes)
Marketing consents: Until you unsubscribe
Inactive accounts: Deleted after 2 years
Support messages: Typically kept for up to 24 months

You can request deletion at any time (see Section 10).

9. Cookies & Tracking

We use cookies and similar tools to:

Save your cart and preferences
Improve performance and usability
Understand how you use the site
Show tailored ads (only if you consent)

You can manage cookies via your browser settings or through the cookie banner when you first visit.

10. Your Rights

If you are in the EU/EEA, UK, or similar jurisdictions, you have the right to:

Access your data
Rectify incorrect data
Request deletion
Restrict processing
Port your data to another provider
Withdraw consent at any time
Object to direct marketing

To exercise your rights, email us at servus@deionescu.com. We respond to all requests within 30 days.

11. Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect data from minors. If you believe a child has provided us with personal data, please contact us so we can delete it.

12. Third-Party Links

Sometimes we link to third-party platforms like Instagram or YouTube. These sites have their own privacy practices. Please review them before interacting, as we are not responsible for their policies.

13. Security

We take your privacy seriously and protect your data through:

Secure servers (via Shopify)
Encryption of sensitive transactions
Regular reviews of data handling processes

While no system is completely immune, we strive to keep your data safe and handled responsibly.

14. Contact Us

If you have questions, feedback, or a request related to this policy or your personal data, please contact us:

De IONESCU Est. 2019®
📧 servus@deionescu.com
🌍 www.deionescu.com

We’re a small team with a big heart — thank you for trusting us with your story, your style, and your data.