Pick your Green Garments
- Palazzo TROUSERS
- business sets
- Figa Trousers
- Waistcoats



step up your ethical fashion game
- SHIRTS
- Trousers
- BOXER SHORTS
- HEMP T-SHIRTS


Latest News
This May and June, we bring the slow-made soul to the city streets — find us at the A-List Designers Boutique in Bucharest Mall. Step in to feel the raw hemp and soft linen, speak your style into being, and meet the minds behind the threads.

"EMBODY THE ORGANIC REBELLION"
De IONESCU Est. 2019®

Our Philosophy
Rooted in rebellion, crafted with care — De IONESCU celebrates hemp and linen, imperfection, and the dreamers who wear them.
As Seen In
"De IONESCU invites us to tackle fast fashion's status quo and to honour sustainability's organic rebellion."
"De IONESCU offers a wide range of ethical and stylish garments cut from 100% European hemp fabric. Sustainability has never felt sexier."
"The founder of De IONESCU is shaking up the menswear scene with highly tailored suits that are 100% handmade from hemp fibers in Transylvania, following a “neo-ethnic” approach."
"The legend of Romanian hemp crossed Europe, then Asia and reached India, where the history of the longest hemp thread is still preserved today."
"De IONESCU revives Romanian hemp offering the world's most organic suits."
"De IONESCU combines classic style with a modern twist."
De IONESCU is a 100% Romanian brand, whose founder is Ionut Rus and which, in addition to its undeniable entrepreneurial qualities, realized the extraordinary potential of a national, long forgotten resource: hemp.
A young man from Transylvania wants to revive a forgotten industry based on a controversial plant. De IONESCU, the story of a business becoming a life project.
“Romanian fashion house De IONESCU offers 100% hemp suits whose fabric is locally processed in a traditional way."
"De IONESCU is the ideal companion for your everyday life: elegant, casual, and official."