{"title":"MEN'S TOPS","description":"“Act as if what you are doing makes a difference. It does.” – William James","products":[{"product_id":"ardeal-hemp-jacket-beige","title":"The Ardeal 100% Hemp Jacket - Beige","description":"100% Pure Hemp\u003cbr\u003e\u003cfigure\u003e\u003ca href=\"https:\/\/deionescu.com\/shop\/hemp-jackets\/denim-hemp-jackets\/slate-blue-ardeal-hemp-jacket\/\"\u003e\u003cimg class=\"alignnone\" title=\"Slate-Blue\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/elementor\/thumbs\/Slate-Blue-pjvep6cqir9b9lwffry28up2koj0jhdvw9tc0wf50a.jpg\" alt=\"hemp denim jacket\" width=\"73\" height=\"73\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\u003cbr\u003e\u003ch3\u003e\u003ca href=\"https:\/\/deionescu.com\/shop\/hemp-jackets\/denim-hemp-jackets\/slate-blue-ardeal-hemp-jacket\/\"\u003eSlate Blue\u003c\/a\u003e\u003c\/h3\u003e\u003cbr\u003e\u003cfigure\u003e\u003ca href=\"https:\/\/deionescu.com\/shop\/hemp-jackets\/denim-hemp-jackets\/ardeal-hemp-jacket-camel-brown\/\"\u003e\u003cimg class=\"alignnone\" title=\"DeIONESCU_Safari_CamelBrown2\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/elementor\/thumbs\/DeIONESCU_Safari_CamelBrown2-pyh3dsrm4e0squ5xe14ylji8jxmi2gzq1veutszlei.jpeg\" alt=\"hemp denim jacket\" width=\"73\" height=\"73\"\u003e\u003c\/a\u003e\u003c\/figure\u003e\u003cbr\u003e\u003ch3\u003e\u003ca href=\"https:\/\/deionescu.com\/shop\/hemp-jackets\/denim-hemp-jackets\/ardeal-hemp-jacket-camel-brown\/\"\u003eCamel Brown\u003c\/a\u003e\u003c\/h3\u003e\u003cbr\u003e\u003ca\u003eDESIGNER'S NOTE\u003c\/a\u003e\u003cbr\u003e\u003ch6 style=\"text-align: justify;\"\u003eThe Ardeal Hemp Denim Jacket, which is part of our new hemp collection, is simply the syncretism of sustainable fashion and aesthetic urban style.\u003c\/h6\u003e\u003cbr\u003e\u003ch6\u003e\u003c\/h6\u003e\u003cbr\u003e\u003ch6 style=\"text-align: justify;\"\u003eMade with love in Transylvania using our indigenous \u003ca href=\"https:\/\/en.wikipedia.org\/wiki\/Hemp\"\u003ehemp\u003c\/a\u003e fabric, this creation is the proof that we continue making old new again.\u003c\/h6\u003e\u003cbr\u003e\u003ch6\u003e\u003c\/h6\u003e\u003cbr\u003e\u003ch6 style=\"text-align: justify;\"\u003eThe perfect option for the modern boyar and lady, this breathable and organic hemp jacket contributes to your well being and it became a fact that hemp clothing is the number one choice when it comes to saving the planet and your body.\u003c\/h6\u003e\u003cbr\u003e\u003ch6\u003e\u003c\/h6\u003e\u003cbr\u003e\u003ch6 style=\"font-style: normal; text-transform: none; text-align: justify;\"\u003e\u003cem style=\"font-size: 15px;\"\u003eThe model measures 189cm (6’2”) and is wearing size L.\u003c\/em\u003e\u003c\/h6\u003e\u003cbr\u003e\u003ch6 style=\"text-align: justify;\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/h6\u003e\u003cbr\u003e\u003ch6 style=\"text-align: justify;\"\u003e\n\u003cem\u003eProudly Handcrafted in \u003c\/em\u003e\u003cem\u003eTransylvania\u003c\/em\u003e\u003cem\u003e. \u003c\/em\u003e\n\u003c\/h6\u003e\u003cbr\u003e\u003ch6\u003e\u003c\/h6\u003e\u003cbr\u003e\u003ca\u003eFEATURES\u003c\/a\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eUnconstructed\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eUnlined\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"font-size: 14px;\"\u003ePremium Metallic Buttons\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"font-size: 14px;\"\u003eSide Pockets\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"font-size: 14px;\"\u003eVertical Seams\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"font-size: 14px;\"\u003eAdjustable Waist Band\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"font-size: 14px;\"\u003e2x Breasted Pockets with Pointed Pocket Flap\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"font-size: 14px;\"\u003eCuff opening with button fastening\u003c\/li\u003e\n\u003cbr\u003e\u003cli style=\"font-size: 14px;\"\u003eTon-sur-Ton Stitching\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ca\u003eFABRIC GUIDE\u003c\/a\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003eComposition: 100% Hemp\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eWeight: 340 g\/m2 (10 oz)\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eMetric fineness number of the yarn (m\/g): Nm = 10\/1\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eUndyed (Natural)\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eWoven in Romania \u003cimg src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/kisspng-flag-of-romania-flag-of-chad-flag-of-russia-control-5adfcc28f328c9.310329461524616232996-300x300.png\" alt=\"Romanian hemp\" width=\"25\" height=\"25\"\u003e\n\u003c\/li\u003e\n\u003cbr\u003e\u003cli\u003eSeason: All Seasons\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ca\u003eCARE INSTRUCTIONS\u003c\/a\u003e\u003cbr\u003e\u003cbr\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2019\/05\/do-not-wash.png\" alt=\"hemp denim jacket\" width=\"25\" height=\"25\"\u003e Do Not Wash\u003cbr\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2019\/05\/do-not-bleach.png\" alt=\"hemp denim jacket\" width=\"25\" height=\"25\"\u003e Do Not Bleach\u003cbr\u003e\u003cimg src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2019\/05\/do-not-tumble-dry.png\" alt=\"\" width=\"25\" height=\"25\"\u003e Don't Tumble Dry\u003cbr\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2019\/05\/dry-clean.png\" alt=\"hemp denim jacket\" width=\"25\" height=\"25\"\u003e Dry Clean Only\u003cbr\u003e\u003cbr\u003e\u003ca\u003eHEMP BENEFITS | SUSTAINABILITY\u003c\/a\u003e\u003cbr\u003e\u003cp data-wp-editing=\"1\"\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-eco-1.svg\" alt=\"hemp denim jacket\" width=\"40\" height=\"150\"\u003e 100% Eco-Friendly\u003cbr\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-fiber.svg\" alt=\"hemp denim jacket\" width=\"40\" height=\"150\"\u003e The Strongest Plant-Based Fiber\u003cbr\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-cloth.svg\" alt=\"hemp denim jacket\" width=\"40\" height=\"150\"\u003e Top-Notch and Rare Fabric\u003cbr\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-time.svg\" alt=\"hemp denim jacket\" width=\"40\" height=\"150\"\u003e Ages Beautifully\u003cbr\u003e\u003cimg class=\"alignnone\" src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-company.svg\" alt=\"hemp denim jacket\" width=\"40\" height=\"150\"\u003e Natural Moisture-Wicking Properties\u003cbr\u003e\u003cimg src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-hypoallergenic.svg\" alt=\"\" width=\"40\"\u003e Non-Allergenic\u003cbr\u003e\u003cimg src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-UV.svg\" alt=\"\" width=\"40\"\u003e UV Resistant\u003cbr\u003e\u003cimg src=\"https:\/\/deionescu.com\/wp-content\/uploads\/2021\/03\/icon-antibacterie.svg\" alt=\"\" width=\"40\"\u003e Antibacterial\u003c\/p\u003e\u003cbr\u003e\u003cp data-wp-editing=\"1\"\u003e\u003ca\u003eMore Details\u003c\/a\u003e\u003c\/p\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn the world of fashion, where sustainability is gaining momentum, the Ardeal Hemp Denim Jacket - Natural stands out as a shining example of eco-friendly style. Crafted from a premium hemp denim jacket, this jacket not only elevates your wardrobe but also promotes a greener planet. Let's explore the reasons why the Ardeal Hemp Jacket - Natural deserves a prime spot in your fashion collection. \u003c\/span\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Marvel of Hemp Denim \u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eHemp denim, derived from the resilient hemp plant, is a game-changer in the fashion industry. Known for its durability and sustainable attributes, hemp denim is an eco-conscious alternative to traditional denim. By choosing the Ardeal Hemp Denim Jacket - Natural, you actively support the shift towards a more environmentally friendly fashion world. \u003c\/span\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eA Fusion of Style and Comfort \u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eGone are the days when sustainable fashion meant compromising on style. The Ardeal Hemp Denim Jacket - Natural seamlessly blends fashion and comfort. Its soft and breathable fabric ensures a cozy feel, making it suitable for various weather conditions. The natural hue of the jacket adds a touch of e\u003c\/span\u003e\u003cspan style=\"font-size: 16px;\"\u003elegance \u003c\/span\u003e\u003cspan style=\"font-size: 16px; font-weight: 400;\"\u003eto your ensemble, perfect for both casual outings and formal occasions. \u003c\/span\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eVersatility at Its Finest \u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eVersatility is a hallmark of the Ardeal Hemp Denim Jacket - Natural. Whether you're aiming for a laid-back look or a chic ensemble, this jacket delivers. Pair it with your favorite jeans for a classic denim-on-denim appeal, or create an edgy look by combining it with a flowy dress. The jacket adapts to your style, empowering you to experiment and express your individuality. \u003c\/span\u003e\u003cbr\u003e\u003ch2\u003e\u003cspan style=\"font-weight: 400;\"\u003eMaking a Statement for Sustainability \u003c\/span\u003e\u003c\/h2\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eWith the Ardeal Hemp Denim Jacket - Natural, fashion becomes more than just self-expression; it becomes an environmental statement. By embracing this jacket, you actively participate in the movement toward conscious fashion choices. Demonstrating your commitment to sustainability through your style sends a powerful message and inspires others to follow suit. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Ardeal Hemp Denim Jacket - Natural is an Representation t of sustainable fashion that never compromises on style or comfort. By choosing this eco-friendly jacket, you contribute to a better world while staying on-trend. The versatility, durability, and elegance of the Ardeal Hemp Jacket - Natural make it a must-have addition to your wardrobe. Embrace this fashion-forward statement and become a proud advocate for sustainable living through your fashion choices.\u003c\/span\u003e","brand":"De IONESCU","offers":[{"title":"XS","offer_id":47449032851767,"sku":"UJ-AR-BE-XS","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":47449032786231,"sku":"UJ-AR-BE-S","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":47449032753463,"sku":"UJ-AR-BE-M","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":47449032720695,"sku":"UJ-AR-BE-L","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":47449032818999,"sku":"UJ-AR-BE-XL","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":47449032884535,"sku":"UJ-AR-BE-XXL","price":150.0,"currency_code":"EUR","in_stock":false},{"title":"3XL","offer_id":47449032917303,"sku":"UJ-AR-BE-3XL","price":150.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/0149\/8167\/products\/DeIONESCU_Denim_Natural3.jpg?v=1697793985"},{"product_id":"military-hemp-jacket-brown","title":"The Military 100% Hemp Jacket - Brown","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThis 100% Hemp Jacket, it's not just another piece; it's your middle finger to the ordinary. Handmade, like a fine suit. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eBrought to life by the craft, it's not just a jacket; it's your rebel spirit in cloth. \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe \"Military\" Hemp Jacket: Defy convention, wear your strength.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e | De IONESCU Est. 2019®\u003c\/span\u003e\u003cbr\u003e","brand":"De IONESCU","offers":[{"title":"XS","offer_id":47452354412855,"sku":"MIL-HMP-BRO-1XS","price":219.0,"currency_code":"EUR","in_stock":false},{"title":"S","offer_id":47452354347319,"sku":"MIL-HMP-BRO-1S","price":219.0,"currency_code":"EUR","in_stock":false},{"title":"M","offer_id":47452354314551,"sku":"MIL-HMP-BRO-1M","price":219.0,"currency_code":"EUR","in_stock":false},{"title":"L","offer_id":47452354281783,"sku":"MIL-HMP-BRO-1L","price":219.0,"currency_code":"EUR","in_stock":false},{"title":"XL","offer_id":47452354380087,"sku":"MIL-HMP-BRO-1XL","price":219.0,"currency_code":"EUR","in_stock":false},{"title":"XXL","offer_id":47452354445623,"sku":"MIL-HMP-BRO-2XL","price":219.0,"currency_code":"EUR","in_stock":false},{"title":"3XL","offer_id":47452354249015,"sku":"MIL-HMP-BRO-3XL","price":219.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0837\/0149\/8167\/files\/Andrei-MILITARY-C-2-scaled.jpg?v=1697800142"},{"product_id":"military-hemp-jacket-beige","title":"The Military 100% Hemp Jacket - Beige","description":"\u003cp\u003eSome jackets are outerwear. This one is a statement.\u003c\/p\u003e\n\n\u003cp\u003eThe Military is cut from \u003cstrong\u003e340 gsm hemp, woven in Romania\u003c\/strong\u003e — dense, structured, and built to last. At this weight, the fabric has a presence that lighter materials simply can't replicate: it holds its shape, drapes with authority, and softens naturally with every wear without ever losing its composure.\u003c\/p\u003e\n\n\u003cp\u003eIn beige, the Military is warm and quietly commanding — the colour of raw linen and clean intentions. It wears equally well over a sweater in winter or a shirt in the transitional months.\u003c\/p\u003e\n\n\u003cp\u003eMandarin collar. Off-centre double-breasted closure. Epaulettes. Welt pockets. Single vent. Three functional metallic sleeve buttons. Two inside pockets. \u003cstrong\u003eHalf-lined in 100% premium French linen\u003c\/strong\u003e — lightweight and breathable against the body, structured on the outside. Unconstructed, no shoulder padding — the shape comes from the fabric and the cut, not from engineering tricks.\u003c\/p\u003e\n\n\u003cp\u003eEvery piece is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMandarin collar\u003c\/li\u003e\n  \u003cli\u003eOff-centre double-breasted closure\u003c\/li\u003e\n  \u003cli\u003ePremium metallic buttons\u003c\/li\u003e\n  \u003cli\u003eEpaulettes\u003c\/li\u003e\n  \u003cli\u003eWelt pockets\u003c\/li\u003e\n  \u003cli\u003eSingle vent\u003c\/li\u003e\n  \u003cli\u003eTwo inside pockets\u003c\/li\u003e\n  \u003cli\u003eThree functional metallic sleeve buttons\u003c\/li\u003e\n  \u003cli\u003eTon-sur-ton stitching\u003c\/li\u003e\n  \u003cli\u003eHalf-lined in 100% premium French linen\u003c\/li\u003e\n  \u003cli\u003eUnconstructed — no shoulder padding\u003c\/li\u003e\n  \u003cli\u003eRegular fit — fits true to size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e100% hemp — grown in Ukraine, woven in Romania\u003c\/li\u003e\n  \u003cli\u003e340 gsm (10 oz) — dense, structured and durable, softening naturally with wear\u003c\/li\u003e\n  \u003cli\u003eEcological dyes, GOTS certified\u003c\/li\u003e\n  \u003cli\u003eLining: 100% premium French linen\u003c\/li\u003e\n  \u003cli\u003eSeason: All Seasons\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C, low spin speed\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron inside-out using a steamer preferably\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are De IONESCU — a small fashion house from Romania with our own atelier in Transylvania. Every piece is cut, sewn, and finished by hand. No outsourcing. No mass production. Just the ladies in our workshop, humming along to Europa FM while discussing recipes and their kids' football practice. Made in Europe. Properly.\u003c\/p\u003e\n\n\u003ch4\u003eModel\u003c\/h4\u003e\n\u003cp\u003eModel is 191 cm (6'3\"), 88 kg (194 lbs) and wears size L. 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These just make you look good.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia is cut from \u003cstrong\u003e98% organic cotton\u003c\/strong\u003e — lighter and softer than you'd expect, with a smooth finish that sits cleanly against the body without stiffness. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e in black, giving the colour a natural depth and richness that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. Fits true to size.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia works harder than it looks. Dressed up, dressed down, early morning or late dinner — it doesn't ask much of you. It just fits.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eFlat front\u003c\/li\u003e\n  \u003cli\u003eNormal rise\u003c\/li\u003e\n  \u003cli\u003eSlim fit\u003c\/li\u003e\n  \u003cli\u003eDiagonal side pockets\u003c\/li\u003e\n  \u003cli\u003eJetted back pockets\u003c\/li\u003e\n  \u003cli\u003eFits true to size\u003c\/li\u003e\n  \u003cli\u003eInseam available in 28\" \/ 30\" \/ 32\" \/ 34\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e98% organic cotton, 2% elastane\u003c\/li\u003e\n  \u003cli\u003eGarment-dyed in black: each piece is dyed after assembly for natural depth and richness\u003c\/li\u003e\n  \u003cli\u003eSeason: Autumn \/ Winter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C with similar colours\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron on medium heat\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted, but not necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are de IONESCU — a small fashion house from Romania with our own atelier in Transylvania. Every piece is cut, sewn, and finished by hand. No outsourcing. No mass production. Just the ladies in our workshop, humming along to Europa FM while discussing the news and their kids' football practice. Made in Europe. Properly.\u003c\/p\u003e\n\n\u003ch4\u003eModel\u003c\/h4\u003e\n\u003cp\u003eModel is 191 cm (6'3\"), 88 kg (194 lbs) and wears size L with a 32\" (81 cm) inseam. 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These just make you look good.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia is cut from \u003cstrong\u003e98% organic cotton\u003c\/strong\u003e — lighter and softer than you'd expect, with a smooth finish that sits cleanly against the body without stiffness. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e in brown, giving the colour a warm, natural richness that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. Fits true to size.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia works harder than it looks. Dressed up, dressed down, early morning or late dinner — it doesn't ask much of you. It just fits.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eFlat front\u003c\/li\u003e\n  \u003cli\u003eNormal rise\u003c\/li\u003e\n  \u003cli\u003eSlim fit\u003c\/li\u003e\n  \u003cli\u003eDiagonal side pockets\u003c\/li\u003e\n  \u003cli\u003eJetted back pockets\u003c\/li\u003e\n  \u003cli\u003eFits true to size\u003c\/li\u003e\n  \u003cli\u003eInseam available in 28\" \/ 30\" \/ 32\" \/ 34\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e98% organic cotton, 2% elastane\u003c\/li\u003e\n  \u003cli\u003eGarment-dyed in brown: each piece is dyed after assembly for natural warmth and subtle variation\u003c\/li\u003e\n  \u003cli\u003eSeason: Autumn \/ Winter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C with similar colours\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron on medium heat\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted, but not necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are de IONESCU — a small fashion house from Romania with our own atelier in Transylvania. Every piece is cut, sewn, and finished by hand. No outsourcing. No mass production. Just the ladies in our workshop, humming along to Europa FM while discussing the news and their kids' football practice. Made in Europe. Properly.\u003c\/p\u003e\n\n\u003ch4\u003eModel\u003c\/h4\u003e\n\u003cp\u003eModel is 191 cm (6'3\"), 88 kg (194 lbs) and wears size L with a 32\" (81 cm) inseam. 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These just make you look good.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia is cut from \u003cstrong\u003e98% organic cotton\u003c\/strong\u003e — lighter and softer than you'd expect, with a smooth finish that sits cleanly against the body without stiffness. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e in green, giving the colour a natural, earthy tone and variation that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. Fits true to size.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia works harder than it looks. Dressed up, dressed down, early morning or late dinner — it doesn't ask much of you. It just fits.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eFlat front\u003c\/li\u003e\n  \u003cli\u003eNormal rise\u003c\/li\u003e\n  \u003cli\u003eSlim fit\u003c\/li\u003e\n  \u003cli\u003eDiagonal side pockets\u003c\/li\u003e\n  \u003cli\u003eJetted back pockets\u003c\/li\u003e\n  \u003cli\u003eFits true to size\u003c\/li\u003e\n  \u003cli\u003eInseam available in 28\" \/ 30\" \/ 32\" \/ 34\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e98% organic cotton, 2% elastane\u003c\/li\u003e\n  \u003cli\u003eGarment-dyed in green: each piece is dyed after assembly for a natural, earthy tone and subtle variation\u003c\/li\u003e\n  \u003cli\u003eSeason: Autumn \/ Winter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C with similar colours\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron on medium heat\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted, but not necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are de IONESCU — a small fashion house from Romania with our own atelier in Transylvania. Every piece is cut, sewn, and finished by hand. No outsourcing. No mass production. Just the ladies in our workshop, humming along to Europa FM while discussing the news and their kids' football practice. Made in Europe. Properly.\u003c\/p\u003e\n\n\u003ch4\u003eModel\u003c\/h4\u003e\n\u003cp\u003eModel is 191 cm (6'3\"), 88 kg (194 lbs) and wears size L with a 32\" (81 cm) inseam. 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These just make you look good.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia is cut from \u003cstrong\u003e98% organic cotton\u003c\/strong\u003e — lighter and softer than you'd expect, with a smooth finish that sits cleanly against the body without stiffness. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e in whiskey brown, giving the colour natural warmth and variation that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. Fits true to size.\u003c\/p\u003e\n\n\u003cp\u003eThe Sinaia works harder than it looks. Dressed up, dressed down, early morning or late dinner — it doesn't ask much of you. It just fits.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eFlat front\u003c\/li\u003e\n  \u003cli\u003eNormal rise\u003c\/li\u003e\n  \u003cli\u003eSlim fit\u003c\/li\u003e\n  \u003cli\u003eDiagonal side pockets\u003c\/li\u003e\n  \u003cli\u003eJetted back pockets\u003c\/li\u003e\n  \u003cli\u003eFits true to size\u003c\/li\u003e\n  \u003cli\u003eInseam available in 28\" \/ 30\" \/ 32\" \/ 34\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e98% organic cotton, 2% elastane\u003c\/li\u003e\n  \u003cli\u003eGarment-dyed in whiskey brown: each piece is dyed after assembly for colour depth and natural variation\u003c\/li\u003e\n  \u003cli\u003eSeason: Autumn \/ Winter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C with similar colours\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron on medium heat\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted, but not necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are de IONESCU — a small fashion house from Romania with our own atelier in Transylvania. Every piece is cut, sewn, and finished by hand. No outsourcing. No mass production. Just the ladies in our workshop, humming along to Europa FM while discussing the news and their kids' football practice. Made in Europe. Properly.\u003c\/p\u003e\n\n\u003ch4\u003eModel\u003c\/h4\u003e\n\u003cp\u003eModel is 191 cm (6'3\"), 88 kg (194 lbs) and wears size L with a 32\" (81 cm) inseam. 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These ones you reach for.\u003c\/p\u003e\n\n\u003cp\u003eThe Azuga is cut from \u003cstrong\u003e98% brushed organic cotton\u003c\/strong\u003e — softer, denser, and warmer than standard cotton, with a matte surface that feels like a second skin from the first wear. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e in warm brown, giving the colour natural depth and variation that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. Fits true to size.\u003c\/p\u003e\n\n\u003cp\u003eMade for crisp autumn mornings, long dinners, and the kind of comfort that doesn't ask you to choose between looking good and feeling it.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eFlat front\u003c\/li\u003e\n  \u003cli\u003eNormal rise\u003c\/li\u003e\n  \u003cli\u003eSlim fit\u003c\/li\u003e\n  \u003cli\u003eDiagonal side pockets\u003c\/li\u003e\n  \u003cli\u003eJetted back pockets\u003c\/li\u003e\n  \u003cli\u003eFits true to size\u003c\/li\u003e\n  \u003cli\u003eInseam available in 28\" \/ 30\" \/ 32\" \/ 34\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e98% brushed organic cotton, 2% elastane\u003c\/li\u003e\n  \u003cli\u003eGarment-dyed in warm brown: each piece is dyed after assembly for colour depth and natural variation\u003c\/li\u003e\n  \u003cli\u003eSeason: Autumn \/ Winter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C with similar colours\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron on medium heat\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted, but not necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are de IONESCU — a small fashion house from Romania with our own atelier in Transylvania. 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These ones you reach for.\u003c\/p\u003e\n\n\u003cp\u003eThe Azuga is cut from \u003cstrong\u003e98% brushed organic cotton\u003c\/strong\u003e — softer, denser, and warmer than standard cotton, with a matte surface that feels like a second skin from the first wear. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e in olive green, giving the colour natural depth and variation that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. Fits true to size.\u003c\/p\u003e\n\n\u003cp\u003eMade for crisp autumn mornings, long dinners, and the kind of comfort that doesn't ask you to choose between looking good and feeling it.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eFlat front\u003c\/li\u003e\n  \u003cli\u003eNormal rise\u003c\/li\u003e\n  \u003cli\u003eSlim fit\u003c\/li\u003e\n  \u003cli\u003eDiagonal side pockets\u003c\/li\u003e\n  \u003cli\u003eJetted back pockets\u003c\/li\u003e\n  \u003cli\u003eFits true to size\u003c\/li\u003e\n  \u003cli\u003eInseam available in 28\" \/ 30\" \/ 32\" \/ 34\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e98% brushed organic cotton, 2% elastane\u003c\/li\u003e\n  \u003cli\u003eGarment-dyed in olive green: each piece is dyed after assembly for colour depth and natural variation\u003c\/li\u003e\n  \u003cli\u003eSeason: Autumn \/ Winter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C with similar colours\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron on medium heat\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted, but not necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are de IONESCU — a small fashion house from Romania with our own atelier in Transylvania. 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These ones you reach for.\u003c\/p\u003e\n\n\u003cp\u003eThe Azuga is cut from \u003cstrong\u003e98% brushed organic cotton\u003c\/strong\u003e — softer, denser, and warmer than standard cotton, with a matte surface that feels like a second skin from the first wear. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e in deep navy, giving the colour natural depth and variation that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. Fits true to size.\u003c\/p\u003e\n\n\u003cp\u003eMade for crisp autumn mornings, long dinners, and the kind of comfort that doesn't ask you to choose between looking good and feeling it.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch4\u003eFeatures\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eFlat front\u003c\/li\u003e\n  \u003cli\u003eNormal rise\u003c\/li\u003e\n  \u003cli\u003eSlim fit\u003c\/li\u003e\n  \u003cli\u003eDiagonal side pockets\u003c\/li\u003e\n  \u003cli\u003eJetted back pockets\u003c\/li\u003e\n  \u003cli\u003eFits true to size\u003c\/li\u003e\n  \u003cli\u003eInseam available in 28\" \/ 30\" \/ 32\" \/ 34\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFabric\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003e98% brushed organic cotton, 2% elastane\u003c\/li\u003e\n  \u003cli\u003eGarment-dyed in navy blue: each piece is dyed after assembly for colour depth and natural variation\u003c\/li\u003e\n  \u003cli\u003eSeason: Autumn \/ Winter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eCare\u003c\/h4\u003e\n\u003cul\u003e\n  \u003cli\u003eMachine wash at 30°C with similar colours\u003c\/li\u003e\n  \u003cli\u003eDo not bleach\u003c\/li\u003e\n  \u003cli\u003eDo not tumble dry\u003c\/li\u003e\n  \u003cli\u003eIron on medium heat\u003c\/li\u003e\n  \u003cli\u003eDry cleaning permitted, but not necessary\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHandcrafted in Transylvania\u003c\/h4\u003e\n\u003cp\u003eWe are de IONESCU — a small fashion house from Romania with our own atelier in Transylvania. 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You could also go skiing in slippers. Or write poetry with a screwdriver.\u003c\/p\u003e\n\n\u003cp\u003eBut really — why would you, when Azuga exists?\u003c\/p\u003e\n\n\u003cp\u003eThe Azuga is cut from \u003cstrong\u003e98% brushed organic cotton\u003c\/strong\u003e — softer, denser, and warmer than standard cotton, with a matte surface that feels like a second skin from the first wear. A touch of elastane means they move when you do. Each pair is \u003cstrong\u003egarment-dyed\u003c\/strong\u003e, giving the colour depth and natural variation that no two pairs share exactly. That's not inconsistency. That's character.\u003c\/p\u003e\n\n\u003cp\u003eEvery pair is \u003cstrong\u003eentirely handmade in our own atelier in Transylvania\u003c\/strong\u003e — no outsourcing, no shortcuts, no third-party factories. Just steady hands, strong coffee, and stitches that hold.\u003c\/p\u003e\n\n\u003cp\u003eFlat front. Slim fit. Normal rise. Diagonal side pockets. Jetted back pockets. 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Every piece is cut, sewn, and finished by hand. No outsourcing. No mass production. Just the ladies in our workshop, humming along to Europa FM while discussing recipes and their kids' winter holidays. Made in Europe. Properly.\u003c\/p\u003e\n\n\u003ch4\u003eModel\u003c\/h4\u003e\n\u003cp\u003eModel is 191 cm (6'3\"), 88 kg (194 lbs) and wears size L with a 32\" (81 cm) inseam. 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